How to go viral fast? I believe this what all businesses are thinking about how to create greater awareness and engage with their audiences fast. It is not easy. Viral Marketing consists of excellent content, creative, engagement and luck.
Viral Marketing is a technique that marketer use to market a product or a service and it spread the messengers like a virus. This meant that information is passed from person to person, quickly. (Like COVID-19, but this is much safer, and everyone please take care of yourself during this pandemic. Wash your hands.) This is why is called Viral Marketing, anything that spreads fast.
How do you make a Good Viral Campaign?
Think of an idea that will spark shares, curiosity and wonders for people. You want people to share your campaign. The idea/content you want to share ensures that it will spark and spread positivity and your message is clear. You do not want your campaign message to be misinterpreted or backfire by the public. Create a video or content and post it on your social media that would reach your target audiences. After that, wait for it to blow up.
A Good Viral Campaign – Budweiser’s Some Waits For You At Home
Budweiser is an American-style pale lager, which is a beer company. They have created a video campaign to promote consumers to drink responsibly as our love ones are waiting at home for us. This video shows the dog is waiting for his owner to come back after a night of drinking. To a dog, waiting never ends because even if his owner is dead, he wouldn’t know. Because the dog cannot understand. Hence, the dog will just keep waiting. This video messenger is powerful and “For some, the waiting never ended” is a heartbreaking message. It evokes certain emotions in consumers, and it creates a positive message.
A Not-Really Good Viral Campaign – Influencer’s Selling Used Pillows
A media company in Singapore, Shout has created this content which involves influencers to promote used pillows. This campaign went viral but not in a positive manner as many people were sceptical and concern about this. It receives lots of criticisms and backlashes. After this went viral, the company said it was a “Social Experiment”. I mean, whether is it a “Social Experiment” or not. It was not a really well-thought content. The media company did not handle this very well, including answering all the influencers involved. This is an example for you to know what is ‘A Not-Really Good Viral Campaign” and please always think through your content twice, thrice, whatever you need.
Finishing off, I hope you have a better understanding of Viral Marketing and what is a good and ‘not really good campaign’. It is really important to go viral for the right reasons for a business. Hence, choosing the right content to promote is critical.
Aggynog 